3Step Sports, the youth sports club and event operator, hired Tania King as CEO. Founder David Geaslen moves into the chairman role.
As CEO, King is responsible for partnering with Geaslen on strategy and leading the company’s operations.
“I am thrilled to welcome Tania to the 3Step leadership team,” said Geaslen. “She is an experienced leader who will enhance our growth strategy and ongoing mission to positively impact youth sports. We have achieved rapid and significant growth in a short time, and Tania will play a critical role in ensuring our operations and strategic execution keeps pace with our proven trajectory. Her leadership skills and value creation expertise will enable us to continue meeting the needs of our employees, athletes and their parents while capitalizing on the numerous growth opportunities before us.”
Most recently, King worked as the operating advisor to Juggernaut Capital Partners, helping with the sale of Mitchell & Ness to Fanatics. Over her 25-year career, she has held roles as a chief strategy officer, chief legal officer and chief employee experience Officer. She also worked in various executive roles at Advantage Solutions, a provider of business services solutions.
Over the past three years, 3Step has acquired 76 brands in nine sports across 43 states.
