FN America, the manufacturer of firearms under the FN brand, promoted Dan Hines to the position of vice president, commercial products, effective June 2.
Hines will drive FN’s growth strategy through his leadership of the commercial and law enforcement sales, product development, and marketing teams.
Since joining FN America as director, marketing in 2023, Hines has played a key leadership role creating critical growth vectors in FN’s channel relationships, specifically at chain retailers. Additionally, he spearheaded the optimization of FN’s agency ecosystem and media modeling while finding efficiencies and increasing profitability.
“With a proven track record of results and leadership throughout his career including at FN, I am confident that Dan will continue to elevate our brand, strengthen customer relationships, and lead our commercial and law enforcement teams to a new level of success,” said Mark Cherpes, president and CEO of FN America. “Dan’s extensive background combined with his leadership skills will make a significant contribution to the commercial and law enforcement business at FN.”
FN America is the U.S. subsidiary of Belgium-based FN Herstal, S.A..
