FN America, the manufacturer of firearms under the FN brand, promoted Dan Hines to vice president of commercial products, effective June 2.

Hines will lead and drive FN’s growth strategy for the commercial and law enforcement sales, product development and marketing teams.

Since joining FN America in 2023 as the company’s marketing director, Hines has “played a key leadership role in creating critical growth vectors in FN’s channel relationships, specifically at chain retailers,” said the company in a media release. Additionally, “he spearheaded the optimization of FN’s agency ecosystem and media modeling while finding efficiencies and increasing profitability.”

“With a proven track record of results and leadership throughout his career including at FN, I am confident that Dan will continue to elevate our brand, strengthen customer relationships, and lead our commercial and law enforcement teams to a new level of success,” said Mark Cherpes, president and CEO of FN America. “Dan’s extensive background combined with his leadership skills will make a significant contribution to the commercial and law enforcement business at FN.”

FN America is the U.S. subsidiary of Belgium-based FN Herstal, S.A..

Image courtesy FN America