2XU, the maker of performance sports apparel, has been appointed official compression partner of the Ironman Foundation Newton Running Ambassador Triathlon Team (IMF/NRTT). As the official compression partner, 2XU extends its involvement to the community level through the IMF/NRTT. Thanks to its 2XU sponsorship, all IMF/NRTT members will be geared up in 2XU’s market-leading Compression and performance accessories for training, race-day and recovery.
Each year, The Ironman Foundation, a non-profit associated with the World Triathlon Corporation, reaches out to various charitable organizations, and, since its inception, has provided over $20 million in grants and donations to deserving global, national and local groups.
The Ironman Foundation will offer its participants a life-changing opportunity: to take on the challenge of transforming the sport of triathlon from an individual endeavor to one that benefits others, all the while joined by a team of like-minded individuals. Such philanthropic spirit will be evident as the team raises money while simultaneously training for and participating in various Ironman events.
“The team’s driving mantra is “Kokua” a Hawaiian word that translates to ‘extending loving, sacrificial help to others for their benefit, not for personal gain,’ and we want to take the sport of triathlon in this direction,” said Dave Deschenes, Director of the Ironman Foundation. “Team members will provide service through sport and commitment to the community by participating in a community service project in each IRONMAN® race community.”
“2XU is proud to help each athlete embrace this concept. We are continually committed to partnering with organizations that help build a community of ambassadors who strive to multiply human performance by using sport to give back in a greater way,” stated Fred Hernandez, Director of Marketing for 2XU North America. “We are all looking forward to a great season supporting these admirable athletes.”
2XU’s partnership with the Ironman Foundation Newton Running Triathlon Team will run throughout the 2013 and 2014 seasons. The inaugural Ironman Foundation Newton Running Ambassador Tri Team event kicked off at the IRONMAN® Lake Placid triathlon in Lake Placid, New York on July 28, 2013. From there, the IMF/NRTT has had or will have a presence at the following events: Ironman Mont Tremblant, Ironman Canada, the Ironman 70.3 World Championship, Ironman Lake Tahoe, the IRONMAN World Championship and finally Ironman Arizona.
