2XU has added professional athlete and World Champion Triathlete Craig “Crowie” Alexander and his triathlon coaching company Sansego to its growing portfolio of rand ambassadors. Crowie will train, compete and recover in 2XU garments including compression wear, cycle, tri and run apparel until 2017.
As one of the fittest humans on the planet, Crowie is a three-time Ironman World Champion and a two-time Ironman 70.3 World Champion. In 2011, at the age of 38, he achieved what no other man in the history of triathlon had done prior; he won both the Half Ironman and Ironman World Championship in the same year. By winning his third Hawaiian Ironman World Championship in 2013, Crowie also claimed a new world record.
In addition to his personal achievements, Crowie’s leading triathlon coaching brand, Sansego, offers tips and advice on training for triathlons of all distances. Sansego currently incorporates five coaches located around the globe, providing personalized, one-on-one training and advice to the world’s top athletes as well as an interactive online community. This year Sansego, along with Alexander, will facilitate training clinics in Brazil, Hawaii, the United States, Turkey and Australia.
During his 2XU tenure, Crowie will work with the company on product research and development in the pursuit of the brand’s promise to facilitate human performance multiplied. In addition, 2XU will work with his leading triathlon-coaching brand Sansego in development of a new line of high performance sports apparel for triathletes to be called Sansego Performance.
“I’m excited to partner with 2XU, a brand born in triathlon, and spearhead cutting-edge sports apparel and innovations for athletes,” says Alexander. “I look forward to racing and training in 2XU.”
2XU’s Director of Sales and Marketing Aidan Clarke, is delighted to add Craig and the Sansego coaches and athletes to the brand’s portfolio of world-class athletes. “Craig is one of the most inspirational athletes on the planet. His insight into the technical requirements for triathlon apparel will offer us an undoubted edge on our competition, ensuring we remain at the forefront in design, function and innovation in apparel,” says Clarke. “It’s these types of athletes and partnerships which drive us further and motivate us to perform.”
