2XU named Nikki Beal as its new director of sales and marketing for Canada. With a business degree from Michigan State, Beal brings moe than 15 years of industry experience, including tenures at Sporting Life, Merrell Footwear, and most recently as the Puma sales manager for Western Canada.
“Im thrilled to be joining the 2XU Canadian team during such an exciting growth phase, said Beal. I look forward to contributing to the brands sales effort in Canada.”
Beal is a former professional softball player who previously played for the California Sunbirds. She was also a member of the Canadian National Softball Team Program in 2002 and 2003 before retiring from the game in 2005.
“With Nikki’s level of experience in the Canadian sporting industry, we look forward to her being a key player in the growth and development of 2XU in Canada,” said Doug Vargo, 2XU North America Chief Operating Officer. “We believe Nikki’s sales, marketing and branding experience, together with her vision and enthusiasm will help to position 2XU as a market leader in performance sportswear in Canada.”
With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance sports apparel. Ongoing testing, research and consultation with professional sporting bodies, is integral to the brands winning formula.
About 2XU
2XU (“Two Times You”) was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL, NBA and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport, IRONMAN®, the U.S. Ski and Snowboard Association (USSA), US Ski Team, US Snowboarding, US Freeskiing, and the USSA Center of Excellence.
Founded and based in Melbourne, Australia, with Canadian Headquarters in Vancouver, BC, 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction.
