Varsity Brands hired Joe Raines as EVP, chief supply chain officer, effective immediately, across its three businesses—BSN Sports, Varsity Spirit and Herff Jones.

Raines brings nearly 20 years as a supply chain leader to Varsity Brands. Throughout his career, he has a proven history of designing and implementing solutions that raise company performance while gaining broad experience in various business models, product verticals and mastering functional supply chain depth.

Raines has held executive roles, including chief supply chain officer for Williamson-Dickie Manufacturing, VP of supply chain operations for VF Workwear, VP of the global supply chain for Vans, and, most recently, chief operating officer for Clark Material Handling Company.

“Varsity Brands has ambitious growth targets for the next five years, and Joe’s experience with end-to-end supply chain responsibilities at high-growth companies will bring enhanced vision and expertise to our team,” said Adam Blumenfeld, CEO of Varsity Brands. “Joe is a successful, results-driven global supply chain leader, and we look forward to him driving our businesses to operational excellence.”

At Varsity Brands, Raines will work to “formulate and deploy a transformational supply chain strategy. His objective is to optimize value realization, including footprint optimization, COGS efficiency, customer fulfillment and experience optimization, long-term capacity planning, and more.” Additionally, Raines will be responsible for “building a strong talent bench and a high-performing, cohesive team.”