Edel Golf, the Denver, CO-based golf equipment maker, hired Mike Pai as chief marketing officer.

Pai’s past roles include VP of marketing for Srixon/Cleveland Golf/XXIO, senior director of product for Nike Golf and director of product management for PopSockets.

In his new role at Edel Golf, Pai oversees marketing and product strategy, responsible for developing marketing programs, product plan, go-to-market strategies, and brand story.

“To be able to have someone as experienced and respected within the industry as Mike join our team is a testament to the special things that are happening at Edel Golf,” said Doug Coors, Owner & CEO of Edel Golf. “With his leadership and guidance, we are primed to be better able to serve our current customers and reach new golfers as we look to continue our growth domestically and internationally.”