Zwift hired Amazon executive Kurt Beidler as co-CEO, sharing the role with founder Eric Min.

Min has been CEO since Zwift was founded in 2014. Beidler was at Amazon for 17 years and, most recently, was ge

In a LinkedIn post announcing the hiring, Min wrote, “After a long search, I’m excited to announce that Kurt Beidler has joined Zwift as co-CEO. Kurt joins us from Amazon, where he has led large teams and built multiple successful businesses over a 17-year run. For most of the past eight years, Kurt has been leading Amazon Kids+, a hardware/software/content subscription service structurally similar to Zwift. Kurt led the Kids+ team of several hundred people to grow Kids+ into the largest kid-focused subscription service in the world. Before that, Kurt built and ran several books and Kindle-related businesses across the U.S., Europe, Japan and China.

“I will also be stepping into the role of co-CEO, where I will partner closely with Kurt as he takes the reins of Zwift’s core business and ramps up in his new role. In the long term, while there are strategies where Kurt and I will partner closely together, the most significant value this new co-CEO relationship brings to Zwift is the ability for Kurt and me to divide and conquer. There is much work to do! For me, rather than being spread thin trying to do it all myself, I will have time to go deeper into specific areas that are also critical to Zwift’s long-term success. In addition to my new role as co-CEO, I will continue to chair the Board.

“I’m excited about this. We’re better equipped than ever, and I’m excited for what’s next.”