CCM has named Augusta Sportswear Brands its exclusive amateur hockey sublimated game wear licensee in North America. The partnership is a multi-year agreement that will focus, in year one, on entry-level quick turn game wear and a mid-tier level uniform offering that also provides twill and embroidered team decoration.

The new sublimated Essential and Performance Series line of uniforms will be offered in the CCM 2022 catalog with the initial product delivered in Spring 2022.

“Partnering with Augusta Sportswear Brands in this important product category was a natural choice for us. Their successful track record speaks for itself and we are thrilled at the idea of this partnership. Our customers will greatly benefit from Augusta Sportswear Brands’ sophistication and industry-leading production lead times,” said Marrouane Nabih, CEO, CCM.

“As a youngster growing up and playing hockey on the outskirts of Toronto, CCM represented the best in hockey and it’s only become better and stronger over time. It’s been a part of my entire life and I could not be more proud to partner with this iconic global brand that is synonymous with hockey,” said Dave Elliott, CEO, Augusta Sportswear Brands.

Augusta Sportswear Brands include Augusta Sportswear, Holloway, Russell Athletic, Pacific Headwear, and High Five.