24 Hour Fitness announced that Karl Sanft was appointed president and chief executive officer. Sanft has served as the company’s chief operating officer for the past three years.
During his time at 24 Hour Fitness, Sanft piloted the company’s personalized membership pricing structure, spearheaded the return of 24/7 club operations for most of its club members nationwide, developed the Modus small group training, HIIT+mindfulness program and P.A.S.E. Factor. He also formed industry partnerships with Nutrishop and iCRYO.
“After a strategic review of our company’s revitalized business proposition, we concluded that Karl is the best leader to take the company into the future of fitness,” said Michael Barnett, board of directors, 24 Hour Fitness. “His diverse background in the retail services industry, with his extensive familiarity with the 24-Hour Fitness brand—as a club member since 1993 and as a vital member of the company’s executive leadership team for the past three years, has resulted in his keen understanding of the member experience, the creation of strong relationships both inside and outside the industry, and has earned the respect and support of our nationwide team of fitness professionals. These valuable perspectives will help shape the future of 24 Hour Fitness as well as the post-pandemic recovery of the fitness industry.”
Photo courtesy Karl Sanft