Electric Eyewear has formed a distribution partnership with Liberated Brands Europe, Volcom EU’s new operating company. The partnership will see Liberated take over Electric’s e-commerce, marketing and wholesale in Europe.
“Electric and Volcom have a long history. Based on this great relationship and synergy, we will work even closer together. Electric will maintain its premium quality of Italian handmade eyewear. The new arrangement will now enable Electric to utilize Volcom’s services, processes, logistics and knowledge.” said Joost Grootswagers, Volcom Europe CEO.
On July 6, Authentic Brands Group (ABG) announced the transition of its core licenses for Spyder to Liberated Brands, the parent of Volcom surf and skateboard label.
Photo courtesy Electric Eyewear
