Nautilus Relaunches BowFlex Brand with New Brand Identity

Nautilus, Inc. relaunched its BowFlex brand identity with new visuals and philosophy, linking it to the idea that “fitness isn’t about fitting into a pair of jeans or someone else’s idea of perfection; it’s about feeling good every time you move.”

Iron Valley Supply Hires Account Manager

Iron Valley Supply hired Paul Noble as an account manager. He has a sales background in the electronics and automotive industries and spent the last decade working in bridge construction and inspections.