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Year: 2014

Nike Dominates NBA Player Endorsements

January 1, 2014 SGB Executive SGB Update

According to analysis by the NBA website, hoopshype.com, Nike has 284 NBA players under contract. That's more than triple the 77 players endorsed by Adidas. Jordan, also owned by Nike Inc, has 35…

Report: Fanatics to Expand MLB E-Commerce Business

January 1, 2014 SGB Update

Fanatics Inc., which currently only handles shipments for MLB.com, is in talks to take over all e-commerce processes for the online stores of each of the league's 30 teams, according to a report in the New York Post…

Adams Golf Signs Four-Time Major Champion Ernie Els

January 1, 2014 SGB Executive SGB Update

Adams Golf signed four-time major champion Ernie Els to a multi-year agreement…

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Report: Adidas to Replace Nike as Tennessee’s Outfitter

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Dick’s Sporting Goods and the WNBA Renew Multiyear Partnership

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