The PGA of America will implement initiatives for the 2009 PGA Fall Expo to lower participation costs for exhibitors and buyers, increase exhibitor efficiencies and take a new approach to establish a buyer-centered show floor. PGA said lower-costing exhibition and marketing alternatives, plus a new platform that offers brand exposure to golfers, will be introduced to help manufacturer build business with buyers.
Exhibitors can also schedule product demonstrations, introductions and interactive buyer sessions on two new show floor stages.
Buyer programs will take place on the show floor while a central business networking platform will provide a hub to two new education stages and exhibitor segmentation groupings. A schedule of education seminars, interactive product demonstrations and professional networking events will drive traffic through the show floor. The all-new indoor Golf Performance & Training Center allows attendees to test equipment and training aids, while a new pavilion for the display of merchandise offers convenient shopping and comparison of the industrys latest equipment, accessories and fashions.
Professionals and retailers can take advantage of a complimentary registration for more than 20 seminars in the PGA Fall Expo Education Conference. Also, PGA Golf Exhibitions is negotiating low hotel rates, ground transportation between the PGA Fall Expo and coinciding Las Vegas “fashion week” trade shows and all-inclusive attendee packages for airfare, accommodations, airport transportation and dining.
The 2009 PGA Expo will be held September 1-2 at the Mandalay Bay Convention Center in Las Vegas, NV.
