180s promoted Jay Wilkins to chief operating officer and Shelley Foland to director of sales. In addition, Brian Parker has been appointed director of marketing. All changes take place immediately.
Wilkins has been at 180s since 2004, serving in a variety of
operational positions, most recently CFO. He has been part of the team
that helped develop 180s' proprietary technology and product expansion.
Shelley Foland, with over 25 years experience in international sales,
has been promoted to director of sales. She has been with 180s since
2006 and has been successful in signing licenses with Adidas for the
NFL, along with over 90 collegiate licenses, National Hockey League,
soccer and, most recently, with Susan G. Komen for the Cure.
Brian Parker has been promoted to director of marketing, responsible
for all marketing initiatives including advertising, social media,
public relations and merchandising. Prior to 180s, Parker worked at
Black & Decker in several marketing areas including marketing
research, brand and channel marketing.
“We are on track to grow the brand this year and this is the team to make it happen,” said Wilkins. “We continue to push ourselves on the technology front, which enables us to expand our product offerings. We are planning to enhance the categories that are working now, while providing consumers and athletes with additional solutions that meet their needs. We look forward to a strong 2010.”
