On Monday, the North Carolina-based sock brand released its second film featuring Joseph Benson, a material handler at Farm to Feet yarn supplier Kent Wool. Joseph’s story centers on his creative side and his love of poetry. The video is available at farmtofeet.com/pages/joseph-benson-meet-the-poet.
“Farm to Feet has always celebrated the people and places that contribute to the brand, and this film series tells the stories of a few of the people who help make our brand so rich,” said David Petri, Farm to Feet VP of marketing.
Each Farm to Feet sock is named for a location related to the brand and features the story of someone involved with the brand whether they be a factory worker, rancher, business partner or athlete.
The first video in the series profiled Cliff Cox of Chargeurs Wool, Farm to Feet’s processed wool supplier in Jamestown, SC. The video chronicles Cliff’s 40-year career at Chargeurs and his passion for triathlons and the outdoors.
The third film in the series will be released next month.
