Two former Under Armour executives, Henry Stafford and Steve Battista, have launched a new denim line, according to the Baltimore Sun.
Revtown produces “premium” jeans that customers can order online for $75 a pair, according to the report.
“With Decade Denim, we’ve created a level comfort, fit and feel that hasn’t been experienced in a pair of jeans,” said Revtown CEO Stafford in a statement. “And we’re proud to deliver our jeans directly to the consumer for less than half the price of a typical pair of designer jeans.”
Stafford joined Under Armour from American Eagle in 2010 and left in 2016 when he was the brand’s chief merchant. Steve Battista, who was one of Under Armour’s first 20 employees, was SVP of brand creative in his last role.
Revtown’s team also includes Matt Maasdam, who was formerly with North America omni channel operations at Under Armour.
