110%, a maker of compression/ice recovery gear, hired Austin Chow as president of the company.


In the position, Chow will lead all brand strategy, marketing, sales and product development efforts to further establish the athlete-targeted brand, expand distribution and enhance the consumer product offering and experience.


“We are thrilled to welcome Austin as president,” said 110% CEO, David Green. “He is a perfect fit for the 110% culture with exceptional consumer facing brand and marketing experience and success. Austin embodies the ‘Play Harder’ spirit as a passionate athlete and all-around competitor with a strong belief in giving back to our community. We look forward to accelerating our success through Austin’s vision and leadership.”


 




Chow joins 110% after spending the last four years with IMG Licensing, a division of IMG Worldwide, the world’s #1 global sports, media and entertainment agency. At IMG, Chow was instrumental in the development and management of ESPN’s branded consumer product portfolio (including College GameDay, Sportscenter, Baseball Tonight, and cobranded programs with the NBA, NCAA, BCS, SEC and NASCAR) and the ocean, sport and performance lifestyle brand, Salt Life. Additional client experience while at IMG includes the PGA TOUR, Arnold Palmer, X GAMES and Louisville Slugger brands as well as new business development initiatives. Chow’s previous work experience also involves holding positions at the PGA TOUR, Burton Snowboards and ClubCorp.

 

“I am extremely honored and grateful for the opportunity to join such a compelling and authentic brand that is relevant to athletes at every level, competing in any sport, united by the common goals of playing harder, training smarter and recovering faster,” said Chow, seen to the right during a ski trip to Chile. “It’s a really exciting time in the company’s development and I’m looking forward to working with such a talented group of like-minded, passionate people that stand behind the 110% mission.”

 

 

A native of Vail, CO, Chow graduated with honors from Princeton University where he earned a degree in Politics with a certificate in Political Economy.