110%, the maker of compression + ice recovery and performance gear, hired Austin Chow as president of the company.
In the position, Chow will lead all brand strategy, marketing, sales and product development efforts to further establish the athlete-targeted brand, expand distribution and enhance the consumer product offering and experience.
“We are thrilled to welcome Austin as President,” declared 110% CEO, David Green. “As a passionate athlete and all-around competitor who gives back to the community, Austin embodies the ‘Play Harder’ spirit and is a perfect fit for the 110% culture. He also brings exceptional consumer facing brand and marketing experience and a successful track record to our team. We look forward to accelerating our success through Austin’s vision and leadership.”
Austin joins 110% after spending the last four years with IMG Licensing, a division of IMG Worldwide, the world’s #1 global sports, media and entertainment agency. At IMG, Chow was instrumental in the development and management of ESPN’s branded consumer product portfolio (including College GameDay, Sportscenter, Baseball Tonight, and cobranded programs with the NBA, NCAA, BCS, SEC and NASCAR) and the ocean, sport and performance lifestyle brand, Salt Life. Additional client experience while at IMG included the PGA TOUR, Arnold Palmer, X GAMES and Louisville Slugger brands alongside new business development initiatives. Chow’s previous work experience also involves holding positions at the PGA TOUR, Burton Snowboards and ClubCorp.
“I am extremely honored and grateful for the opportunity to join such a compelling and authentic brand that is relevant to athletes at every level, competing in any sport, united by the common goals of playing harder, training smarter and recovering faster,” Chow explained. “It’s a really exciting time in the company’s development and I’m looking forward to working with such a talented group of like-minded, passionate people that stand behind the 110% mission.”
A native of Vail, CO, Chow graduated with honors from Princeton University where he earned a degree in Politics with a certificate in Political Economy.
The 110% product line launched into retail in 2010 with Juggler Knickers, Transformer Shorts, Double-Life Shin/Calf Sleeves, Alchemy Full-Length Arm Sleeves, Bokator Elbow Sleeves, Blitz Knee Sleeves and Clutch Full-Length Tights. It recently added the Overdrive Compression Sox + Ice Sleeve Kit to their collection.
