Nuun said it expects to hydrate over two million participants in 2018 on-course, as well as in fitness studios and at festivals in North American and across the globe.
Nuun, founded 13 years ago, has become a leading brand partnering to hydrate athletes at over 500 events globally. Events most recently choosing Nuun include Australia’s City2Surf, the largest fun run in the world, Bay to Breakers, Portland Shamrock Run, Statesman Capital 10,000, Surf City Marathon & Half Marathon, as well as the yoga and music festival Wanderlust Whistler.
“Three factors really drive Nuun and their products: continued support of athletes, community engagement and respect for our environment,” said Jack Murray, co-owner of High Five Events. “This directly aligns with what we do organizationally and why participants of the Austin Marathon, 3M Half Marathon and Statesman Capital 10,000 love that Nuun is offered at our events.”
In addition, Nuun has deepened its commitment to meeting athletes where they choose to be active. Many are expanding from a single sport to seek out new ways to work out that are physically challenging, and have the added benefit of social connection and community. The growth of specialty group fitness studios has fueled and supported this movement. Nuun will hydrate members of over 500 studios, clubs and boxes in 2018. In addition to supporting local studios, national and regional partnerships include Flywheel Sports, Orange Theory Fitness and Core Power Yoga.
“At Nuun our primary mission is to inspire everyone to move more,” shared Kevin Rutherford, Nuun president and CEO. “The fitness, event and retail communities are on the front lines bringing this to life. We are so grateful for their continual positive change and allowing the Nuun team to share in this journey with them.”
Photo courtesy Nuun