EXEC: Vans Parent Updates Market on Brand’s Turnaround Progress; Re-Launches Warped Tour
Among the signs that Vans is regaining brand heat, VF CEO Bracken Darrell cited a 50 percent increase in appointment bookings at Paris Fashion Week in June, including new accounts and accounts who have delisted Vans in recent years coming back. He also cited the “strong reaction” to skate-inspired silhouettes featured by many luxury brands in Paris this year.
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