EXEC: OIA Study Finds Outdoor Stores Still Missing Emerging Casual Consumers
At a session this week at Switchback Spring being held in Nashville, Kelly Davis, director of research at the Outdoor Industry Association, highlighted new consumer research that shows the outdoor space remains fixated on “Core” consumers at the expense of reaching the more “Active” and “Casual” participants.
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed