EXEC: Nike’s Reduced Outlook, Planned Cuts and Market View Takes Broader Market Down

Nike, Inc. announced a broad restructuring program while slashing revenue guidance for its fiscal year amid softening online sales, promotional pressures and heightened macro headwinds, particularly in China and the EMEA. For its fiscal year ended May 31, 2024, sales are now projected to increase only 1 percent against a prior outlook of up mid-single-digits.