EXEC: Is Pickleball Losing Its Pandemic Bump?

Awareness of pickleball in the U.S. has increased by 33 percent since May 2022, and 17 percent of U.S. adults have reported trying pickleball, according to the latest polling data from CivicScience; however, the research firm found that what appeared to be a COVID-related boom in popularity seems to have faltered as consumers experience the sport and decide if it is right or not for them.