EXEC: Crocs Sets Plan to Revive HeyDude’s Growth

Crocs, Inc. scraped its earnings and sales guidance for the year due to the continued underperformance of its recently-acquired HeyDude brand. On an analyst call, Andrew Rees, Crocs’ CEO, admitted HeyDude has faced “several growing pains this past year” due to a mix of internal missteps and external pressures and forecasted the brand’s wholesale revenues in North America would remain negative through Q224.