EXEC: Adidas CEO Sees U.S. Marketplace Challenges Lasting Well into 2024

On Adidas’ third-quarter conference call with analysts, Bjorn Gulden, CEO, said Adidas’ sales in the U.S. “will probably not grow at all in the first half” of 2024 as North America lags other regions in rightsizing inventory levels. He said, “Inventory levels in the U.S. in general is still an issue. I think it lags about six months versus the rest of the world.”