Adidas SPZL continues 10th Anniversary Celebration with Decade Pack
As tenth-anniversary editions, Gary Aspend subtly reworked four iconic Adidas SPZL silhouettes from the past ten years: Blackburn, Lacombe, Garwen, and Ardwick.
Skechers First Brand to Buy Super Bowl LIX Ad
“This is the best stage in all of sports to communicate Skechers’ comfort and innovation message.” —Michael Greenberg, President, Skechers
National Park Foundation Receives $25 Million Gift from Ballmer Family
The donation will support the Foundation’s mission to protect and preserve U.S. national parks.
Supercar Designer, McLaren, Debuts Limited-Edition E-Bike Range
Designed with hand-laid carbon-fiber frames and five power settings: Off, Eco, Trail, Sport, the Race 600W and 250W versions of both Extreme and Sport versions will be available in limited numbers.
Puma Rewrites a Classic: Takes Easy Rider From the Tracks to the Streets
A retro running silhouette that “embodies a classic era of footwear design,” the iconic Easy Rider, rooted in running, has undergone an evolution in 2024.
PetSmart Searching for the Next “Chief Toy Testers;” $20K to New Team Members
The Chief Toy Tester search is back and submissions are open for one lucky dog, cat and human parents to join the PetSmart team.
CycleBar Indoor Cycling Training Program Officially Recognized as CE Provider
CycleBar’s training program is open to all fitness professionals and can be completed anywhere between three to five weeks. Upon program completion, trainees will earn 1.9 CEUs for NASM, 15 CEUs for AFAA and 20 CEUs for ISSA.
Skechers Enters Global Footwear Partnership With John Deere
The co-branded pro and lifestyle footwear collection is scheduled to launch in July, designed for agricultural professionals, construction workers, outdoor enthusiasts, and trendsetters.
Dick’s x WNBA Launch Exclusive Girl’s Apparel Collection
Dick’s Sporting Goods launched an exclusive apparel collection with the Women’s National Basketball Association (WNBA), the first for the retailer and organization.
Nike Basketball Adds A’ja Wilson to Signature Athlete Roster
Wilson, the WNBA pro player for the Las Vegas Aces, has worked with Nike for over a year to create a signature collection, including a shoe.
Ecco Golf Offers ‘New Flavour of Golf’ Collection
The golf shoe manufacturer released a special-edition capsule collection “celebrating different, and sometimes unexpected, flavors of golf.”
Puma Introduces Genderless Collection with Palomo Spain
The collection celebrates “queer identities, ’80s athletic culture and the glitz of ’70s roller disco, marrying Palomo’s essence with Puma’s heritage of sportswear.”
Big Peach Running Co. Celebrates 20th Anniversary
The business started with one running store. Today it has ten located throughout the Metro Atlanta area, one store in Melbourne, FL, that opened earlier this year, and a mobile shop, Big Peach On Wheels.
Crocs Expands Takeback Program Across U.S.
Crocs retail and outlet stores in the U.S., excluding Hawaii and Puerto Rico, now have collection boxes for customers to drop off Crocs shoes in any condition and receive a one-time 10 percent discount on Crocs products in-store or online.
Dick’s Official Sporting Goods Retail Partner of the Boston Celtics and Red Sox
Dick’s will also be the presenting partner of each franchise’s youth initiatives, including the Boston Red Sox’s Kid Nation and the Boston Celtics’ Junior Celtics Academy All Girls Showcases.
