Zeal Optics has become one of the first outdoor brands to incorporate Pinterest into an online online contest. The company has launched the “Your Look, Our Shoot Contest” on Pinterest, the rapidly growing scrapbooking site.
Each entrant can create a pinboard that will be used to style the summer photo shoot with their favorite location, Zeal sunglasses, a top, a bottom, an accessory, footwear, a favorite summer pastime and something that inspires them. The winner will get their “look” featured in the shoot and a $250 Zeal gift card.
The Pinterest contest is an adjunct to the launch of Zeal’s “Build Your Dream Trip, Find Your Escape Contest” on Facebook.com/Zealoptics that will award the winner the vacation of a lifetime. The contest allows fans to use a Facebook app to upload pictures of their dream location and choose the best place for Zeal’s next photo shoot. The winner will join Zeal for three days and two nights in their dream location for a photo shoot and a one of a kind experience.
The new app allows for entries to be placed into graphic Polaroid-style snapshots that feature the location image on one side and a reason for why the entry should win on the other. When the cursor is placed over the snapshot the image flips to show you the backside and description. The contest page looks like a pin board full of ideal travel spots and dreams. Zeal is driven to help others follow their passion and view the world through Zeal sunglasses that are made for active living.
“We define ourselves as a brand through amazing imagery, locations and travel,” said Joe Prebich, Zeal‘s director of marketing. “Inspiring people across the world to get out and explore. This contest gives people a chance to actually live it! Zeal is built on adventure and I can’t wait to see where we will go next!”
Zeal will choose the winner from the top five vote-getters, all of which will receive Zeal sunglasses. The winners will be announced on July 6, 2012.
