Zeal Optics has retained Mike Martini and Dave Nihan of Premium Partners to service the New England region, while Charlie Hepburn and Jamie Urbana of the Mothership Group will service the Rockies.

Martini and Nihan bring decades of experience in the snow and outdoor sports markets. They currently represent Blizzard, Tecnica and Mons Royale.

“We’re excited to partner with Zeal Optics to bring more brand awareness and drive sales in New England,” said Martini, Premium Partners founder and territory sales executive. “It’s not often you get to work with a brand that values its people, product, and the world we use those products in as much as Zeal Optics.”

Hepburn and Urbana will cover Colorado, New Mexico and West Texas. The two will also represent Blizzard, Tecnica and Mons Royale.

“We are thrilled at the opportunity to work with Zeal Optics in their backyard territories of Colorado and New Mexico,” said Hepburn, Mothership Group sales executive. “Zeal Optics’ commitment to product quality, sustainability, community events, and top-notch retailer support aligns perfectly with the brands we represent. We’re fired up to get more eyes on Zeal Optics!”

“We are thrilled to welcome Mike, Dave, Charlie, and Jamie to the Zeal Optics family,” said Mike Lewis, senior director of global marketing at Zeal Optics. “Our goal has always been to provide our retail partners with the best possible service, especially during the short winter selling season, and these new teams bring incredible energy, knowledge and engagement to help us achieve that.”

Image courtesy Zeal Optics