Zappos.com will work for a second year with Best Friends Animal Society to sponsor pet adoptions this holiday season. Beginning on Black Friday and continuing through Cyber Monday, customers will have the opportunity to adopt a dog or cat through the Zappos.com Pawlidayz initiative. The company has pledged to donate a total of $1.25 million to Best Friends Animal Society.
“Zappos is excited to work with Best Friends Animal Society for a second year this holiday season,” said Steven Bautista, the “karma kommando” at Zappos.com. “Thousands of dogs and cats are in need of loving homes and we want to give all of our customers the ability to make a difference in their lives.”
Every day across the United States, 9,000 animals are euthanized simply because they don’t have a place to call home. It is Zappos’ and Best Friends’ goal to see 9,000 dogs and cats adopted between Friday, November 25 and Monday, November 28. During one of the busiest shopping times of the year, Zappos encourages customers to spread holiday cheer and take the time to make a difference in the life of an animal by providing a dog or cat with a forever home. More than 115 shelters, rescues and humane organizations across the United States will participate in the initiative, allowing customers nationwide the opportunity to save a furry friend this holiday season.”*
“We’re excited to partner with Zappos for the second year in a row on this holiday promotion,” said Gregory Castle, co-founder and CEO of Best Friends Animal Society. “Every animal that finds a permanent loving home helps us to get one step closer to Save Them All.”
Zappos will also work with several animal-loving celebrities to drive further awareness of the initiative, including Cesar Millan and Wynonna Judd. Online influencers will also share the news over their digital channels in an effort to bring greater attention to the charitable initiative.
To adopt an animal this holiday season or learn more about the campaign, please visit Zappos.com/Pets.
*Adoption benefits will be available nationwide, but active Zappos promotion is limited to Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nevada, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, West Virginia and Wisconsin.
Photo courtesy Zappos
