Upper Hand, a software provider for youth sports facilities and training centers based in Indianapolis, IN, announced its acquisition by H3 Partners, a private equity firm specializing in SaaS/fintech and health/wellness investments.
Financial terms were not disclosed.
Upper Hand’s platform streamlines scheduling, membership, payments, and facility management for sports facilities, academies and trainers.
The partnership will enable Upper Hand to “expand its technology capabilities, accelerate product innovation and amplify its impact within the rapidly growing youth sports industry,” the company said in a media release.
As part of the acquisition, Brad Wills and Brad Greene, co-founders of H3 Partners, will serve as Upper Hand’s chief executive officer and chief operating officer, respectively.
Wills previously held senior roles at Mindbody and Active Network. Greene has led commerce and payments initiatives at Hubspot and Mindbody.
“Upper Hand has built an incredible platform that is purpose-built for the youth sports community,” said Wills. “We intend to build on that foundation and accelerate innovation for our customers. We are focused on delivering technology that helps sports facilities, trainers and coaches, and camps and clinics simplify operations, grow their businesses, and create exceptional experiences for young athletes.
“This acquisition marks a defining moment for Upper Hand,” said Kevin MacCauley, founder of Upper Hand. “By uniting proven leadership with a powerful platform, we’re strengthening our ability to empower sports businesses and elevate the experience for young athletes.”
Image courtesy Upper Hand
