At the ESPN Winter X Games in Aspen, Colo. this year, Implus Footcare’s Yaktrax Brand will be a partner on-site. The Yaktrax team will be onsite at X Fest, a unique component of the X Games, featuring a sponsor village, live music, interactive parks, demos and more.

The 11th annual winter action sports competition will be held January 25 – January 28, featuring more than 250 athletes from across the globe competing for medals and prize money in the following sports: Skiing, Snowboard and Snowmobile. The event includes day and evening competitions and is free to the public.

“The Yaktrax brand has a very distinctive personality and has become the traction device of choice among outdoor winter sports enthusiasts around the world,” said John Andrews, Vice President of Marketing for Implus Footcare. “The Winter X Games will give us an opportunity to introduce our Yaktrax brand to thousands of extreme winter sports fans and professional athletes as well. We look forward to using this extraordinary venue to leverage Yaktrax to a broader audience of consumers.”