Western Resource Advocates President Jon Goldin-Dubois on Thursday announced that Kim Miller, CEO of Scarpa North America, and Jamie Starr, global director of sports marketing at The North Face, have joined WRA’s board of directors.

Miller and Starr contribute business experience and insight from the outdoor recreation industry that will help WRA further its work addressing the biggest environmental challenges facing the West.

“The business community – and the outdoor recreation industry in particular – are important partners in our bold and ambitious work to protect the West’s land, air, and water and transition the region to a zero-carbon emissions economy,” Goldin-Dubois said. “We’ve had the benefit of partnering with Kim and Jamie for some time already, and I am grateful for the invaluable insight and expertise they have provided. We are very excited that they will deepen their work with WRA by joining our board.”

“The outdoor industry is worth almost $900 billion nationally and accounts for 7.6 million jobs – we need to use our collective voice responsibly to leverage the changes that we need to have happen to protect the West,” Miller said. “Western Resource Advocates has the knowledge, expertise, and drive to get this important work done. I am thrilled to partner with them to protect the places and the communities that are critical to our industry and the West’s way of life.”

“WRA is an incredible organization that uses law, science, and economics to craft innovative solutions to the most pressing conservation issues in the West, which is of course also a nationally and internationally pivotal region,” Starr said. “I had the great fortune to intern for WRA during my law school years, and I’m thrilled to have things come full-circle and be joining WRA’s board (and awesome staff, for that matter) during such a crucial time for the West and our environment.”

Starr became a member of WRA’s board in September. Miller became a member in November. They join 10 other passionate advocates for WRA and its work to protect the West’s land, air, and water on the organization’s board of directors.