World Industries and Keep A Breast Foundation, the leading youth-focused, global, nonprofit breast cancer organization, announced plans for a limited edition I love boobies! footwear line, WRLDxKAB.
We are excited to collaborate with The Keep A Breast Foundation, an organization that supports a cause that is very close to me and my family, said Scott Chantos, President, World Industries and recently elected Keep A Breast Foundation Board Member. My mother and aunt are both breast cancer survivors so I know how important early detection is. I love what Shaney jo and her team are doing at KAB and we wanted to create a product to promote awareness for the cause and contribute a portion of the proceeds to help fund programs that encourage a healthy lifestyle.
The footwear line will consist of both mens and womens shoes-Sully and Sully Hi-Top. World Industries will donate $1 from every shoe sale to The Keep A Breast Foundation to help with their mission of eradicating breast cancer for future generations by educating youth about prevention, early detection and cancer-causing toxins in the environment.
World Industries is the perfect partner for the Keep A Breast Foundation to continue to spread potentially life saving information, says Kimmy McAtee of Keep A Breast Foundation. With their irreverent style and dedicated audience it made sense to collaborate with them on a shoe that will create a conversation about breast health to a larger audience.
In addition to the line that will be sold in stores, World Industries has also developed customized versions of the I love boobies! shoes for skate team pro members, Andrew Cannon and
Anthony Shetler.
The collection will debut in select retail outlets September 2013 for $50.
