Woom Bikes reported sales jumped 41 percent in the first six months, to €90.1 million ($106 mm), topping expectations. The Vienna, Austria-based kids’ bicycle manufacturer said the period marked its best six months in its 12-year history, noting that it had sold over 2 million bikes since launching in a garage in 2013.
In its statement, Woom said it is experiencing rapid growth in the DACH (Germany, Austria, and the Czech Republic) region. The company also noted expansion in the UK, a stronger presence in the U.S., and big gains in Northern Europe and the Benelux (Belgium, Netherlands, Luxembourg) regions. These highlights show the brand’s global progress. Woom also attributed its growth to the favorable reception of new product launches, including the Woom Go kids’ bikes, the Ready Kids’ Helmets and the Woom Explore e-bike.
“Our results in the first half of 2025 exceeded our expectations. This success is a credit to our whole team and proof of the progress we’ve made in recent months,” said CEO Bernd Hake. “Our biggest motivation is, and always will be, seeing just what a joy it is for more than two million kids and teens who’ve discovered a love of bikes with Woom. When it comes to our next logical steps, we’re keeping true to our mission but now aiming to instill a love of cycling in kids from the very youngest age, even before they take their first steps. In October, we’ll be bringing a completely new product onto the market. We can’t wait to reveal more.”
Kasper Rørsted, chairman of the Advisory Boards and the former CEO of Adidas, added, “Woom is on the right path. We have a strong brand, a motivated team and a clear strategy for innovation and internationalization. This puts us in a good position to expand our lead in the premium children’s bike sector and strengthen the trust of our partners and investors.”
Image courtesy Woom (shown: Woom Go kids’ bike)
