Woolrich has regretfully confirmed the sudden passing of its president, Roswell Brayton, Jr. Mr. Brayton collapsed yesterday afternoon at Woolrich headquarters in Woolrich, PA. He was rushed to Jersey Shore Hospital where medical personnel were unable to revive him. He was 55 years old.

A sixth generation of the founding Rich family, Roswell grew up in Woolrich, PA and joined the company in 1978. Mr. Brayton became president of Woolrich in 1996 and assumed the role of CEO in 1997.

The company's succession plan has not been announced at this time.

Mr. Brayton leaves behind his wife, Sally, and seven children. Funeral arrangements will be announced as details become available.