Woolrich has hired Brent Hollowell as marketing vice president.  Hollowell is the latest in a string of hires in the past year and half by Woolrich, as the company has steadily built its management and support teams and laid the groundwork for its global growth plans.

Hollowell will be responsible for all marketing activities related to the brand and will report directly to Brian Mangione, Executive Vice President.

Brent is a talented marketer with a proven track record for building global brands, said Mangione.  His experience with retail, online, and wholesale businesses will be invaluable to all of our business units as we continue to grow.

Hollowell has over 20 years of global branding and marketing experience.  He joins Woolrich from BrandRx Marketing, a consulting and branding firm he founded in 2005.  Prior to BrandRx, Hollowell held leadership positions inside a number of successful global companies including 180s, Inc., Adidas America, and Foot Locker. 

As VP of Global Marketing at Foot Locker, Hollowell helped develop a number of innovative marketing programs and spearheaded the development of the companys global marketing strategy.  At adidas America, Hollowell led both Marketing Communications and Retail Marketing and was instrumental in helping revitalize and reposition adidas as a performance brand in the US.

The Woolrich brand is an iconic American institution with a heritage that spans over 180 years. The team is tapping in to the brands authentic roots and making it relevant to the customer of today, positioning the company for strong global growth, said Hollowell.  Its an exciting time to be joining Woolrich, and Im pleased to have the opportunity to help this team write the companys next chapter.

Hollowell will be relocating from Havre de Grace, MD, to Woolrich, PA, with his wife Rebecca and two children.