Woolrich, Inc. has partnered with Georgia Khaki Company to launch a mens Big & Tall line for the lifestyle brand. The newest brand to partner with Woolrich, Georgia Khaki Company will source, manufacture, sell and distribute Woolrich mens Big & Tall sportswear and outerwear collections to department stores, Big & Tall stores, specialty stores and catalogs.
“Our venture with Georgia Khaki is extremely exciting,” said Nick Brayton, licensing manager for accessories at Woolrich. “There is a huge opportunity in the Big & Tall arena for an outdoor lifestyle brand, and with the strengths Georgia Khaki bring to the table, we look forward to success with this brand extension.”
“Were thrilled to be working with Woolrich,” said David Harlan, chief executive officer for Georgia Khaki Company. “A brand of this stature with high product quality will be very well-received among B&T customers. To partner with a brand so rich in history is something were really looking forward to.”
The premier collection launching in spring 2010 will debut at the Chicago Menswear Collective August 9-11, and will offer products ranging from sportswear to outerwear. Georgia Khakis showroom is located in Primos, Pa.
Georgia Khaki Company was founded in 2008 by David Harlan and James Stelter. Prior to GKC, the duo built Big Daddy Clothing Company into a leading B&T menswear brand, catering to the fashion needs of Big Daddys worldwide.
