Wolverine Worldwide has appointed a new Northern European sales director for its lifestyle and heritage brands division. Elliot Brown, most recently U.K. sales manager at heritage brand, has over 20 years’ experience in the fashion industry in both the wholesale and retail sectors.

“I look forward to working closely with the teams to further develop the segmentation and market strategies to ensure we are gaining market share, sales growth and retail space across all brands and retail partners within the Heritage Lifestyle branded division,” said Brown.

Brown has also worked as U.K. managing director at footwear brand Converse and UK sales director at Levi Strauss.