W. L. Gore & Associates, Inc. signed an agreement with PFSweb, Inc.to provide end-to-end e-commerce solutions for its Gore Bike Wear and Gore Running Wearlines in the United States and Europe.
The Gore Bike Wear and Gore Running Wear brands officially launched in July within the U.S. The e-commerce solutions are supported by PFSweb’s facilities in Memphis, TN and Dallas, TX. In September, both of the e-commerce solutions for the brands are expected to launch in Europe and will be supported by PFSweb’s facility in Liege, Belgium, which will provide customer support in multiple languages.
The website, www.goreapparel.com, features a modern look with simple usability, product and brand content, and intuitive navigation.
“As these are the first e-commerce solutions for our Gore Bike Wear and Gore Running Wear brands, it was important for us to have customized e-commerce solutions that properly reflect to customers the high-tech function and experience that our products represent. This is an exciting extension of our biking and running products into the market and will increase our ability to support growing customer demand throughout the U.S. and EU,” said Jay Herring, Global Sales Leader at W.L. Gore & Associates, Inc. “We chose PFSweb for their expertise and capabilities in the global commerce marketplace, in addition to their broad experience in developing and supporting end-to-end e-commerce solutions for luxury and premium consumer brands.”
“We are excited to announce the addition of another high-end brand to our portfolio of designer brands that utilize our End2End e-commerce platform. This agreement highlights our continued expansion into the consumer products market and reinforces our ability to provide highly customized programs that enhance the customer experience in any industry in both the U.S. and Europe,” said Mike Willoughby, president of PFSweb, Inc.
