The R.L. Winston Rod Company and Bauer Fly Reels hired industry veteran Raz Reid as the company’s Southeast sales rep, covering Florida, Georgia, South Carolina, Alabama, Tennessee, and North Carolina.
“We are very happy to announce Raz joining the Winston and Bauer sales teams,” said Sales Manager Jay Beebe. “With over 30 years of pioneering the fly-fishing industry, we’re excited to have Raz be part of the Winston team as our newest rep in the Southeast. Raz brings not only in-depth knowledge of the unique needs of retailers within the Southeast but is also passionate about teaching and introducing individuals to be part of the fly-fishing community.”
As a long-tenured sales rep covering the Southeast, Reid has represented brands including Sage, Simms, and Tibor. He has also been involved in product development.
“Having worked with Raz for many years at another brand, I am really excited to have him, his vast skillset, and customer service mindset on the Winston/Bauer Team,” said General Manager Andy Wunsch. He’s really going to help expand our presence in the southeast in both fresh and saltwater fly angling.”
“I’m really excited to join the Winston team and represent them in the Southeast,” said Reid. “It is an honor to work with such an iconic brand.”
Image courtesy R.L. Winston Rod Company













