Wilson Sporting Goods and the United States Specialty Sports Association (USSSA) announced the renewal of their national agreement, which covers the Wilson brand and its brand portfolio, including DeMarini, Louisville Slugger, Slugger Slowpitch, EvoShield, and ATEC. The agreement also supports activations across USSSA Baseball, Fastpitch Softball and Slowpitch Softball programming.
“Wilson is an iconic brand with an unwavering commitment to athletes, and we’re proud to continue building on our long-standing relationship,” said John J. Latella, CEO at USSSA. “This renewed partnership reflects our shared mission to elevate the game, on and off the field, by providing players and coaches with access to some of the best gear and technology in sports. Together, we’ll continue to create an environment where athletes at every level can thrive.”
As part of the renewed partnership, Wilson will expand its role at key USSSA youth events and the USSSA Space Coast Complex to include:
- Wilson will provide premium equipment to the first, second, and third-place teams in each division of the USSSA Fastpitch Power50 Showcases (Summer and Fall):
- Top-performing teams in the USSSA Baseball Thanksgiving Super Select (November) will be awarded Wilson equipment.
- Wilson will maintain a permanent product demonstration space on-site and receive naming rights to one field per quad in the USSSA Space Coast Complex in Viera, FL.
“We are excited to continue our partnership with USSSA, and we look forward to working with them for many years to come,” said Mike Cornell, sports marketing manager at Wilson.
Image courtesy USSSA
