Wilson Sporting Goods Co. announced Thursday it has entered into an exclusive supplier agreement with Factory Athletics, which provides youth and high school athletes with instruction, skill development and guidance through the college recruiting process.
Under the terms of the deal, Wilson becomes an official partner of Baseball Factory, Softball Factory and Team One Baseball showcases and tournaments across the U.S. The agreement also includes a wide-ranging promotional partnership that provides Wilson Baseball and Softball’s family of brands access to sell its industry-leading products to athletes participating in the Factory’s events.
Within this new partnership, Wilson will provide Factory Athletics’ coaches, instructors and staff with Wilson ball gloves, Louisville Slugger wood bats, DeMarini performance bats, EvoShield protective equipment and ATEC Sports training equipment. Players and teams participating in Factory Athletics showcases and tournaments will be given opportunities to demo products at key events, along with preferred access to purchase Wilson products through the relationship.
“Factory Athletics is a great partner for the Wilson Baseball/Softball family of brands,” said Rob Partin, grassroots marketing manager for Wilson Baseball. “Their commitment to developing and creating next-level opportunities for players matches our passion for building the greatest performing baseball and softball products. We’re excited to provide their athletes access to the very best brands in the game, including our numerous pro stock and custom products.”
Factory Athletics (Baseball Factory and Softball Factory) is celebrating its 25th anniversary. It conducts hundreds of Baseball and Softball National Evaluation and Player Development events all over the United States each year where its professional coaches work with youth and high school players to provide high-level instruction, skill development and guidance through the college recruiting process. Factory Athletics has placed over 100,000 athletes into college programs, and its mission is to help every baseball and softball student-athlete know where they stand nationwide versus their peers and how they can reach their full potential both on and off the field of play.
“We are excited to partner with Wilson Sporting Goods and their authentic baseball and softball brands with Wilson Ball Gloves, Louisville Slugger, DeMarini, EvoShield, and ATEC,” said Steve Sclafani, CEO and founder of Factory Athletics, which includes the Baseball Factory and Softball Factory brands. “As the leader in our respective field as well, our players deserve the best in sporting equipment, which they will now receive through our relationship with Wilson. We look forward to a long and bright future together.”
The experienced coaches, coordinators and staff of Factory Athletics have helped over 100,000 players earn over $1 billion in college scholarships. More than 500 Major League Baseball players have participated in Baseball Factory events. One hundred percent of Division I and II programs and 96 percent of Division III programs have a Factory alum on their rosters.