Wilson Golf launched its Play Original brand campaign last week at 20 Times Square, on the corner of 47th and 7th in Manhattan, where pedestrian traffic averages roughly 360,000 per day. The campaign will run through April on a wraparound LED facade, one of the largest continuous exterior displays worldwide.
The location is described as “one of the most Instagrammable spots” in the U.S., with over 5 million posts.
Markus McCaine, Wilson Golf Global director of Product and Marketing, said: “We’ve had an incredible response from around the world to our new product line for 2026, and this felt like the right time to share our Play Original message somewhere that’s truly iconic. This Times Square location demands your attention, and Wilson is right to feel part of that. This has already been a standout year for the brand, and our Play Original message holds true. We’re proud to bring our pioneering technology and brand messaging to the big stage.”
The nine-story, 17,000-square-foot 8K curved screen has a resolution of 3,480 x 7,100 pixels, the largest in Times Square, with 26.7 million pixels, and will repeat-play Wilson’s Play Original campaign in Midtown Manhattan.
Wilson’s Play Original launch follows the company’s worldwide launch of its 2026 product line, including the Staff Model iron family, DynaPwr Forged irons, Staff Model balls, and DynaPwr Max+ driver. The brand also recently relaunched its FitAi platform, “designed to elevate the workflow of custom fitters worldwide by prioritizing speed, consistency and precision.”
The Times Square audience is described as “50 percent New Yorkers, 33 percent domestic tourists and 17 percent international visitors, with daily pedestrian traffic reaching up to 400,000 at peak periods.”
20 Times Square is the largest available advertising platform in NYC and launched in 2023.
Images courtesy Wilson
