William S. Nicoll will join Salomon USA as its vice president of
Salomon USA based in Ogden, Utah. Nicoll brings to Salomon decades of
experience on both the vendor and retail sides of the ski and outdoor
business. He served the past eleven years as Director of Sales at K2
Sports, and has successfully managed sales forces for Nordica USA and
Head USA.
In
his new position, Nicoll will oversee all sales and marketing-related
activities of all Salomon USA Products. He is currently relocating to
Ogden from Seattle with his wife and son, and will start in his new
role in the coming days.
“I'm thrilled to be joining Salomon
whose strong brand heritage and product innovation make it an industry
leader,” says Nicoll, “I look forward to working with the Salomon team
to provide the highest level of service and support to our customers.
Salomon is in a strong position for growth in today's challenging
environment. Our ability to meet or exceed customer expectations will
be the key to our future success.”
“Amer Sports in extremely
pleased to have someone of Bill's experience and respect heading up our
Salomon Brand in the USA,” says Amer Sports Winter and Outdoor
President and General Manager, Mike Dowse, “Bill's intimate knowledge
of our customer base and industry make him the natural choice to help
us take Salomon to the next level. Bill's passion for Mountain Sports
and proven track record are undeniable and speak to Salomon's
commitment to authenticity and success as The Mountain Sports Company.”
William
Nicoll is not the only high-level newcomer on the Salomon USA team
roster. Jean-Yves Couput, formerly Salomon's Global Outdoor Brand
Manager and Sports Marketing Director, is relocating with his wife and
son from the global headquarters in France to accept the position as
stateside Marketing Director at the North American offices in Ogden.
Couput, a former professional road cyclist and mountain biker, has more
than 20 years of leadership experience in the outdoor industry, and has
been with Salomon Sports for a decade.
“Ogden is today's most
enjoyable city for winter sports and outdoor enthusiasts in the entire
country, and I am so pleased to work with a fun and professional team
here at Salomon USA and ASWO,” says Couput, “I've been working in the
sports industry for over half my life, and leading Salomon's brand
positioning and marketing here represents undoubtedly the most
energetic vibe I ever felt in my professional career.”
“I am
excited we are able to have another one of our European colleagues make
the move to our new Ogden office.” says Mike Dowse of Couput, “One of
our primary goals is to get our European product and marketing teams
closer to the USA consumers and Jean-Yves is the perfect person to help
Salomon accomplish this. Jean-Yves will be the main conduit
communicating the needs of our consumers and dealers to our Global
Salomon HQ Team in France.”
