Protective eyewear maker Wiley X promoted Cory Uehlein to VP of Marketing & Digital, overseeing brand strategy, digital marketing, customer lifecycle programs, creative content, and performance measurement.
Uehlein joined Wiley X in January. Previously, he was head of Marketing and Growth at California lifestyle activewear brand Aviator Nation. Prior to that, he was head of E-Commerce and Performance Marketing at UpWest, a women’s fashion chain owned by Express.
“We are thrilled to elevate Cory into this critical role,” said Dan Freeman, CEO of Wiley X. “His vision, creativity, and analytical approach to modern marketing have already made a measurable impact on our business. As we continue to grow and evolve our brand, Cory’s leadership will be central to driving our marketing excellence into the future.”
Image courtesy Wiley X
