Wigwam, the performance sock company, announced a new partnership with the The Competitor Group (CGI) involving both the Rock n' Roll Marathon Series and advertisements both on www.competitor.com and in Competitor Magazine.
This new partnership is on a National and International level for 2012 and 2013. Wigwam will be present at major Rock n’ Roll marathons on the West and East coasts including large races such as Las Vegas, San Diego, Seattle, Savannah, and Dallas among others. In addition, Wigwam will have a presence at the Edinburgh, Scotland Rock n’ Roll and also the Dublin, Ireland Rock n' Roll for 2013 to help support its growing business overseas.
“Being the performance sock company, we are excited to show off our product to all ranges of performance athletes all over the world. Whether someone is running their 20th marathon or working to finish their first half marathon, we are thrilled to be exposing them to our product knowing that it will help them achieve their goal(s) and at the same time enhance their race day experience,” said Natalie Stangl, field marketing manager at Wigwam.
“We have the most technical sock on the market today with our Ultimax patented technology. This advanced moisture management system moves moisture from the bottom of the sock up the foot and out of the shoe. Dry feet, no blisters, no odor and seamless toes closures makes Ultimax the runner’s choice. With that in mind, we wanted to connect with the consumer directly at the Rock n' Roll expos so that they can try the product on race day and then continue to buy and train in Wigwam after race day,” said Jim Einhauser, EVP of marketing and sales at Wigwam.
