Wigwam recently appointed Margaret Newhard as its new director of product management, website and e-commerce.
While she spent time working at Wigwam in her younger years, Newhard’s career after attending Villanova University started with experience at Gander Mountain in St. Paul, MN, followed by experience at a Fingerhut Direct Marketing as an e-commerce analyst. After gaining knowledge of both the outdoor market as well as e-commerce and direct marketing, Newhard made her transition back to Wigwam starting as the field marketing manager. Following several years in marketing, she moved to the sales side and became director of sales for the western half of the country managing 6 sales agencies representing Wigwam.
“The newly married, Margaret Newhard, now resides comfortably back in her home town of Sheboygan, WI where she works hands on at the Wigwam headquarters directing Wigwam’s product development, website, and e-commerce strategy and execution. I am thrilled to have the opportunity to call Sheboygan home again and be hands on with my brother and dad,” said, Margaret Newhard.
