White Sierra launched their new e-commerce website on May 1, 2015. White Sierra’s new e-comm site provides instant access for customers globally to view and purchase the entire range of White Sierra product. The new website is specifically designed to reflect the brand personality, communicate the message behind White Sierra’s ‘Find YOUR Outdoors’ campaign, and flaunt the full breadth of White Sierra’s product collections. The new site includes interactive, dynamic and user-friendly features, while educating customers via video, rich product graphics, and compelling programming.
“We’re very excited to take our website to the next level,” said Chris Elkins, executive vice president of sales and operations at White Sierra. “The new site will allow us to more effectively communicate the brand message, while also allowing access to the full range of styles and colors for our customers, no matter how far they are from one of our retail partners. We’re also confident that our efforts to educate our consumers of White Sierra’s products across category lines, for all members of the family, will drive brand awareness and traffic with our retail partners. This is just the latest in a number of infrastructure upgrades that we’re making to improve our abilities to service our growing customer base, and we’re excited to tell our story in a different and new way.”
