Wenger’s Boulder, CO store has been honored as  Store of the Year by the Association of Retail Environments (A.R.E.). The award recognizes the best in retail design, store fixtures and visual presentation. 


The Wenger store was chosen for this award due in part to its innovative design, which not only embodies the brand but also successfully creates an approachable, meaningful and authentic space to compellingly display Wenger’s core product lines.  The blueprint for the Wenger store was the collective vision of Wenger and its footwear licensee Established Brands who worked with Gensler design in Colorado to develop the stores concept and execute its unique design.


“This is an amazing accomplishment for the Wenger brand,” stated Melissa Page Marketing Manager, Established Brands. “We took great pride in the design of our store to ensure that it matched the rich history of the Wenger brand and created a connection with our customers.  To be recognized for reaching our goals is a true honor.”


The award-winning store design features a 15-ft.-by 9-ft. woven-wall sculpture of hand-cut pine logs wrapped in hemp and a hand painted wall art mural based on vintage Swiss travel posters. Adding to the experience is the entire collection of current Wenger knives, watches, footwear and outdoor related products including the Guinness Book of World Records World’s Largest Knife.


One unique and local characteristic of the store is the interior which was constructed with native pine trees whose species had been decimated due to infestation of the Pine Beetle.  The colorful hues found within the grain create a beautiful, earthy tone that is reflective of Wenger¡¦s commitment to the outdoors.


The Store of the Year award is just one of the many recent accolades Wenger¡’s original design has received. In addition to Store of the Year, the brand¡’s Boulder store also received: 



  •  2011 Retail Design Institute’s International Store Design Awards, 1st place Specialty Store

  • 2011 Retail Design Institute’s International Store Design Awards, Innovation Award for Store Planning

  • 2011 IIDA Rocky Mountain Chapter BEST Awards: Best Shop

  • 2010 AIA Colorado Design Awards: Citation for Interiors

  • Grand Prize, Small Format Hardlines (stores less than 3,000 sq. ft.)

The Wenger Boulder Store is located at: 1122 Pearl Street, Boulder, CO 80302.